KURZ SCRIBOS: The dangers of counterfeit sneakers and what brands can do about it
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The shadow sneaker trade shows the tools of globalization aren’t restricted to multinational brands. The replicas Kevin wears are re-created expertly in China, marketed on social media, sold over reputable e-commerce sites and delivered discreetly by international couriers. And customers are more than willing to pay more than $100 a pair for the fakes, knowing it often takes an expert to spot the difference. Kevin’s entrée into the world of replica shoes was through the user-generated website Reddit, where collectors share photos of copycat shoes and contact information for sellers.
The real Nike shoe has simple cuts in the tongue fabric to act as the lace keeper. This construction looks pretty low rent for a $120 basketball shoe, but this is how the original was made. The counterfeit Nike has a small piece of fabric added as the lace keeper. DHGate has the “Golden Super Star Sneakers” are a golden goose dupes with logo, including the distressed look and come in multiple color options.
Bilateral and multilateral trade agreements also influence the legality of replica goods. The United States-Mexico-Canada Agreement (USMCA), for instance, includes commitments to strengthen enforcement against counterfeit goods and enhance cooperation among member countries. These frameworks demonstrate the global nature of replica sales and the necessity for coordinated efforts to protect intellectual property rights.